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Roche

On time launch, with the right message

Challenge
Roche needed to understand how a new product would be perceived against its competition. Were its features correct? Was the messaging on the mark?

Solution
A nationally fielded ethnographic study revealed surprises about customer practices and concerns and how the product measured up to its competitors. These insights led to new feature recommendations and revised messaging.

Gilead

Validated, optimal product

Challenge
Gilead developed a new product for cystic fibrosis patients. They needed to quickly understand customer needs, generate great packaging concepts, and validate the best one.

Solution
One-on-one interviews with cystic fibrosis patients enabled us to understand and define user needs. We created a new package system, and validated it with patients. All in record time.

Hewlett Packard

Bring the worlds best inkjet technology, into the world of drug delivery

Challenge
Hewlett Packard wanted to adapt its inkjet technology to bring value to healthcare companies.

Solution
CharlesGroup helped HP understand the therapeutic landscape in two key markets. We generated unique device concepts derived directly from Hewlett Packards technology, then fielded research that helped direct marketing and product development.

J&J / ALZA

Teach an old drug a new trick, and take over the market

Challenge
Mcneil had a new form of an old drug for Children with ADHD. They wanted to avoid looking like a ”me too” company when entering an already crowded marketplace.

Solution
CharlesGroup worked with leading clinical experts & created a solution: improve total patient care by increasing the child’s involvement in his/her care regimen. Concerta, marketed utilizing CharlesGroup’s ’Total solution’ strategy, helped position ALZA for its 2001 acquisition by J&J

ALZA

Transforming an innovation into a product

Challenge
Eliminate the pain of topical procedures on children by delivering anesthetic with a patch instead of a needle.

Solution
CharlesGroup created a unique [patented] disposable drug pad that can be used for a variety of procedures. The unique mouse design transforms the most stressful part of a procedure into the friendliest.